MTV Italy requires the highly-specialized services of a reputable online media
delivery technology and advertising group, and chose ValueAd for it's
world-class, customized solutions and proven expertise in this filed.
"MTV evaluated different solutions to internalize our ad-serving activities
but (ValueAd's) AdXpress is the only one satisfying our multiple needs with a
pretty flexible asp cost model," said MTV Italy's Gian Paolo Tagliavia. (Head of