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Behavior targeting identifies groups of potential customers - "segments" - based on their past web behavior by rating their browsing activity - wherever they are online based on their past behavior, surfing patterns and other anonymous data and puts your ad in front of them in places you never could reach them before. You choose the audience that you would like to target as well as level of involvement with is segment. Then, in real time, AdXpress seeks out and connects your ad campaign with your target segments. AdXpress serve your ads to your audience based on their interests, combined with their location on the Web.