San Diego, Calif. - Nov. 11, 2002 -ValueAd has been selected by MTV Italy to provide full-service, customized advertising solutions. A division of MTV Networks, which is owned by Viacom, one of the world’s largest entertainment companies, MTV Italy is part of the ever-popular, all-time successful music television channel. Because of such, MTV Italy requires the highly-specialized services of a reputable online media delivery technology and advertising group, and chose ValueAd for it’s world-class, customized solutions and proven expertise in this filed.

“MTV evaluated different solutions to internalize our ad-serving activities but (ValueAd’s) AdXpress is the only one satisfying our multiple needs with a pretty flexible asp cost model,” said MTV Italy’s Gian Paolo Tagliavia. (Head of Online).

Since its inception in 1996, ValueAd has become a respected leader in advertising management technology by providing customized, up-to-date solutions at competitive prices. The core of ValueAd remains its outstanding ad server, AdXpress, which has earned a reputation for providing clients with intelligent, easy-to-use applications of media technology, providing a distinct competitive edge.

“Easy to set up, customizable and ready to go with all the targeting possibilities an internet advertiser may need, AdXpress puts you in real time control of your advertising inventory and lets you get the most out of it through a simple, friendly interface,” Tagliavia said.

As witnessed by MTV Italy, ValueAd’s AdXpress allows clients to reduce their overall serving fees without sacrificing any of the features and functions that they require. By reducing expenditures and increasing the controls over their advertising, AdXpress makes clients lives easier, and makes way for a higher profit margin.

“Our client’s decision to place their entire revenue stream into our hands is met with 100% dedication by our team,” said ValueAd Vice President of Sales Adam Tuttle. “AdXpress not only handles our client’s basic needs, but also goes above and beyond their expectations, and allows them to focus on their core business.”

Furthermore, ValueAd remains squarely focused on the principle that propelled it to such successes: the customer always comes first. With this in mind, ValueAd boasts a team of highly trained specialist committed to working hand-in-hand with their clients to deliver invaluable technological advice and service.

About ValueAd (www.ValueAd.com)

ValueAd’s foundation was built upon its core ad server technology, AdXpress, which has grown to deliver a meaningful return on investment. By keeping abreast of the rapidly evolving technology trends and developments, ValueAd works with clients to best determine how the intelligent application of media technology can set them apart from their competitors. The ValueAd Network is the result of six years of aggregating and retaining top-notch, top-tier websites, providing the global audience needed for today’s businesses to thrive, reaching Europe, Asia, North America and South America. Because of its marked successes, The ValueAd product family continues to grow.

About MTV Italy (www.mtv.it)

MTV.IT, is one of the principal music sites in Italy. Moreover it’s a strategic channel for Mtv Italy to build an interactive television closer to the audience. MTV Italy traffic averages 450.000 monthly unique users and 25.000.000 page views spread with a wide target ranging from 14 to 35 years old users.