TTechnology & Functionality
ValueAd’s AdXpress technology is efficiently designed to provide services to
advertisers, publishers and agencies of all sizes. AdXpress will become an
integral part of your information technology infrastructure and the preferred
tool of your marketing team.
AdXpress has more effective features and functionality then almost any local
site-side ad server. In comparison with our competition, AdXpress stands out on
all technological aspects and if you need a feature that is not there You can
request add-on value, which will be provided gladly by our creative services
department where you will receive additional features or reports.
AdXpress, in addition to ad delivery and reporting, has the ability for you to
supply all of your clients (publishers, networks, agency’s) with their own
individual login account and reporting tools. Thus simplifying your tracking and
trafficking department’s workload.
Smart Tags
ValueAd’s AdXpress goes beyond standard ad tracking. We implement ‘smart tag’
technology that allows our customers the distinct advantage of monitoring a
users activity after the action occurred. By placing a clear pixel in
conjunction with our proprietary tracking tool on your pages Smart Tag
technology enables post-click and post-view analysis deep within your site.
Learn more about
Post-Click and
Post-View analysis.
Post-Click analysis
Post-click analysis will provide publishers and advertisers with the usage trail
activity that users choose after applying actions on the creative. To simplify,
Smart Tags monitors where a user will go after he/she clicks on the banner.
Smart Tags will report a user’s activity and provide detailed information on
common traffic flow within your site.
Post-View analysis
Smart Tag technology enables one of the new ways of measuring important brand
awareness. Utilizing the incredible power of Smart Tags, AdXpress provides
Post-View analysis. If your objective is to improve your brand awareness on the
NET – this is the most effective tool on the market today to get the job done.
Some users will view your creative but won’t click on it. In most cases they
read your media (banner) and in some cases they have even memorized it. In 24
hours (more or less) users may want to visit your site because they still
remember your message and will type in your company name (domain name) to learn
more about products and services. BINGO! Mission accomplished! AdXpress is
capable of identifying users who viewed your ad earlier and who come back later.
AdXpress will provide you with a valuable and detailed report on how many people
viewed your banner and even those who actually did come back and placed an
order.
Reporting
AdXpress provides a comprehensive variety of default reports as well as
customized reports Enterprise customers request from us.
The advantage of utilizing our technology is the ability to run reports across
all publishers at one place and in the same format. There are a few layers of
depth that you can dig into to get exactly what you need to succeed.
All reports are designed to be as easy and simple as possible. They are very
practical and understandable and will expertly enable you to realize your ad
campaigns critical decisions. Since the amount of raw data doesn’t present
value, AdXpress analyzer will build comprehensive data sets for your use and
review and analyze.
Analytics
As we mentioned, there is much more raw data available to you during the
campaign. We generate data on an minute, hourly and daily basis and AdXpress
generates numerous data sets and reports from this data.
Here are a few reporting options:
- Reports by hour, day, week, month, year
- Reports by site and location
- Reports by campaign and creative
- Reports by OS, Browser, and connection speed
- Reports by locality
- Summary reports with all of the info in one place
AdXpress engine will expertly turn that data into actionable information that
you will be able to easily manipulate and make the critical decisions needed for
your successful campaign. ValueAd AdXpress offers a Raw Data Processing Robot (RDPR)
that is at your fingertips.
Based on output of RDPR, ValueAd clients can optimize their campaigns by using
our built in optimization tools.
Learn more about
On-the-fly Optimization.
Optimization
Real time optimization is a dream come true for web marketers.
Just imagine that a system can optimize your creatives in real time during an
entire campaign life cycle. AdXpress is designed to work together with our RDPR
(Raw Data Processing Robot) in order to analyze data and compare that data to
your campaign objectives. Our effective Optimization process will read results
produced by RDPR plus real-time incoming data and make appropriate changes
automatically to creative. This is done in rotation across multiple placements
based upon actual results that are determined by your metrics.
With Optimization and Targeting, your campaign objectives will be achieved with
the very best possible results!
Learn more about our
Smart Targeting technology.
Smart Targeting
- GeoTargeting is the exacting ability to pinpoint ads to visitors from specific
geographic locations such as country, city, and zip code. AdXpress Smart
Targeting has the ability to precisely target ads to your specific audience.
AdXpress will ensure that the right people will see the right creative targeted
to them by:
Keyword — Serve your banner advertisement across any search engine. (For
example: If an end user searches for "house" or "home buying" through Lycos and
your account is configured for the real estate industry, your banner will be
displayed with the search engine results).
Site Buys — Target any domain that is frequented often by your target audience.
(I.e. Ditech.com, Homestore.com, Move.com, etc.)
Channel — Customized channels specific to your targeting needs. (I.e. "Real
Estate buying and refinancing" or more specific "Home Buying".
Geographic — We offer the most accurate geographic targeting system on the web.
Results down to the area code a locality.
Browser type
Domain or top level domain
Operating system
Learn more about
Trafficking Controls.
Trafficking Controls & Dynamic Ad Serving
Our trafficking controls allow users to:
- Add sites
- Divide sites into zones
- Split zones places
- Assign locations on each place
- Group multiple sites, zones, places your way
- Target campaign on specific group of places and much more.
AdXpress trafficking controls provides amazing flexibility as well as user
defined routes to manipulate and navigate your traffic the way you want!
AdXpress will provide you with one single code for each publisher’s site. Once
the code is placed onto the web page the creative can be changed altered or
removed without touching the code. This simplifies life for both advertisers and
publishers as well as it saves valuable time and reduces the risk of an error
during campaign installation and change.
Products
Services
Smart Tags
