Analytics

As we mentioned, there is much more raw data available to you during the campaign. We generate raw data on an hourly basis and AdXpress analyzers generate numerous data sets and reports.

Here are a few to consider:

• All of the advertiser’s ad campaigns and creatives
• All sites, zones, places and locations per request
• All campaigns per request
• All of the ads in a campaign

AdXpress analyzers will expertly turn that data into actionable information that you will be able to easily manipulate and make the critical decisions needed for your successful campaign. ValueAd AdXpress offers a Raw Data Processing Robot (RDPR) that is at your fingertips.

Based on output of RDPR, ValueAd clients should optimize their campaign by using optimization tools.

Learn more about On-the-fly Optimization.