Ad Management
Success story

  MTV Italy requires the highly-specialized services of a reputable online media delivery technology and advertising group, and chose ValueAd for it's world-class, customized solutions and proven expertise in this filed.

"MTV evaluated different solutions to internalize our ad-serving activities but (ValueAd's) AdXpress is the only one satisfying our multiple needs with a pretty flexible asp cost model," said MTV Italy's Gian Paolo Tagliavia. (Head of Online).

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Enterprise Ad Server technology
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Visual Aid — Layout

Using AdXpress technology you can virtually divide your site by ZONES (such as SPORT, BUSINESS and WEATHER sections) and then divide each zone by PLACES (such as top 468x60 ad place and bottom 468x60 place). You can also group some places from different ZONES into BUNDLES.

Smart Targeting

Then you completely divided you site the way mentioned you are able to target any ad campaign on this site by any ZONE, PLACE or BUNDLE (a group of places). Thus you can use the ad potential of your audience more efficiently: