Ad Management
Success story

  MTV Italy requires the highly-specialized services of a reputable online media delivery technology and advertising group, and chose ValueAd for it's world-class, customized solutions and proven expertise in this filed.

"MTV evaluated different solutions to internalize our ad-serving activities but (ValueAd's) AdXpress is the only one satisfying our multiple needs with a pretty flexible asp cost model," said MTV Italy's Gian Paolo Tagliavia. (Head of Online).

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Enterprise Ad Server technology
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Real time optimization is a dream come true for web marketers.

Just imagine that a system can optimize your creatives in real time during an entire campaign life cycle. AdXpress is designed to work together with RDPR (Raw Data Processing Robot) in order to analyze data and compare that data to your campaign objectives. Our effective Optimization process will read results produced by RDPR plus real-time incoming data and make appropriate changes automatically to creative. This is done in rotation across placements based upon actual results read by the optimization tool.

You may disable automatic optimization and relay on user optimizations based on the suggestions and recommendations provided by the system.

With Optimization and Targeting, your campaign objectives will be achieved with the very best possible results!

Learn more about our Smart Targeting technology.