AdXpress
Ad Management
Technology
 
Success story

  MTV Italy requires the highly-specialized services of a reputable online media delivery technology and advertising group, and chose ValueAd for it's world-class, customized solutions and proven expertise in this filed.

"MTV evaluated different solutions to internalize our ad-serving activities but (ValueAd's) AdXpress is the only one satisfying our multiple needs with a pretty flexible asp cost model," said MTV Italy's Gian Paolo Tagliavia. (Head of Online).


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Post-Click analysis

Post-click analysis will provide publishers and advertisers with the flow activity that users choose after applying actions on the creative. To simplify, Smart Tags monitors where a user will go after he/she clicks on the banner. Smart Tags will report a users activity and provide detailed information on common traffic flow.