Ad Management
Success story

  MTV Italy requires the highly-specialized services of a reputable online media delivery technology and advertising group, and chose ValueAd for it's world-class, customized solutions and proven expertise in this filed.

"MTV evaluated different solutions to internalize our ad-serving activities but (ValueAd's) AdXpress is the only one satisfying our multiple needs with a pretty flexible asp cost model," said MTV Italy's Gian Paolo Tagliavia. (Head of Online).

Learn more

Our Poll Our Poll icon
Quick Vote

Internal error
ValueAd Network
Global Audience Ad Network
Illustration figure


ValueAd Global Audience Ad Network reaches now over
10 000 websites (including all affiliates)


  • Auctions
  • Apparel & Accessories
  • Arts & Entertainment
  • Automotive
  • Babies & Children
  • Books, Magazines & Music
  • Business & Economy
  • Business-to-Business
  • Careers & Jobs
  • Computers & Internet
  • Web Design, Software, Graphics
  • Electronics
  • Family
  • Relationship
  • Dating
  • Finance & Investing
  • Food & Drink
  • Games & Toys
  • Gifts & Collectibles
  • Gourmet & Groceries
  • Health, Fitness & Beauty
  • High Income
  • High Schools - Universities
  • Hobbies & Interests
  • Home & Garden
  • Malls & Dept. Stores
  • Movies & Video
  • Music & MP3
  • News & Media
  • Property Management
  • Real Estate
  • Reference & Education
  • Science & Nature
  • Shopping
  • Society & Government Law
  • Sports, Recreation & Leisure
  • Travel


Real time optimization on creative’s.
Just imagine that a system can optimize your creative’s in real time during an entire campaign life cycle. AdXpress designed to work together with RDPR (Raw Data Processing Robot) in order to analyze data and compare that data to your campaign objectives. Our effective Optimization process will read results produced by RDPR plus real-time incoming data and make appropriate changes automatically to creative. This done in rotation across placements based upon actual results read by the optimization tool.

You may disable automatic optimization and relay on user optimizations based on the suggestions and recommendations provided by the system.

With Optimization and Targeting, your campaign objectives achieved with the very best possible results.


Smart Targeting Geo Targeting is the exacting ability to pinpoint ads to visitors from specific geographic locations such as country, city, and zip code. AdXpress Smart Targeting has the ability to precisely target ads to your specific audience. AdXpress will ensure that the right people will see the exact media targeted to them by:
  • Keyword — Serve your banner advertisement across any search engine. (For example: If an end user searches for "house" or "home buying" through Lycos and your account is configured for the real estate industry, your banner will be displayed with the search engine results).
  • Site Buys — Target any domain that is frequented often by your target audience. (I.e.,,, etc.)
  • Vertical Market — Channel — Customized channels specific to your targeting needs. (I.e. "Real Estate buying and refinancing" or more specific "Home Buying".
  • Geographic — We offer the most accurate geographic targeting system on the web. Results down to the area code and prefix.
  • Demographic — Gender, age, income, education, occupation, etc.
  • "Psychographic" Hobbies and Interests (i.e. cooking, food, wine, real estate, personal finance, etc.)
  • Browser type
  • Domain or top level domain
  • Operating system
  • By Days View
  • By Geometries View
  • By Countries View
  • Daily Unique by IP View
  • Daily Unique by Cookie View

Frequency cap

  • Limit amount impressions per unique visitor (Example: Show same banner to unique visitor no more then three times and then stop)
  • Limit amount of click on same banner per unique visitor (Allow unique visitor click on unique banner only X amount of times) (works well to prevent fraud)
  • Show unique creative to visitor not often as hh:mm (Advertiser wants to show banner only once per day. We will set up this field at 23:59)
  • Allow unique user to click on the banner not often then hh:mm

Websites accepts sites into Global Audience Ad Network based on the terms and condition. You may find latest version here.